In collaboration with ServiceNow, we developed an ABM campaign targeting Walmart to encourage deeper technology investments in their digital transformation journey. Our strategy was focused on demonstrating how ServiceNow’s platform could help Walmart streamline operations, enhance employee experiences, and exceed customer expectations.
Walmart needed to address inefficiencies across various business units, from store operations to supply chain management, all while improving employee engagement and customer satisfaction. To achieve this, they required a unified technology platform that could connect siloed teams and processes.
We crafted a strategic narrative and ABM campaign that highlighted how ServiceNow’s platform could transform Walmart’s operations. By showcasing the potential of a connected and automated workflow, we positioned ServiceNow as the key partner to help Walmart unlock productivity, drive profitability, and create innovative solutions that enhance both employee and customer experiences.
